In 2025 it became clear that more and more buyers were putting their first question to an AI assistant. The AI answers with a short list of names and a reason for each. Firms that are left out are never considered, and nothing in their analytics shows it.
Search engine optimisation was not built for that. AI assistants weigh what other sources say about a company, how clearly its site states who it is, and whether its pages answer the question asked. Cited was founded to do that work properly: measure the answers, fix what keeps a company out of them, and build the evidence that earns a place.
The goal is not a mention for its own sake. It is being the firm an AI assistant recommends when a buyer is ready to choose.
Advice is not enough when the problem is in the code. Our own team makes the technical, front end, back end and content changes, in your codebase or CMS.
AI assistants quote pages that answer a real question with specifics. We write from the questions your buyers ask, and your team checks every fact.
We show what moved, what did not and what we will do next. No promises about what a model will say, and no vanity measures.
Cited began in November 2025, when the rise of AI search started to change which brands buyers see, and which they never hear about.
Founder
Dori founded Cited while working full time as an analyst, after watching AI search reshape how brands are found. He built the agentic approach Cited runs on: a team of AI agents, directed and checked by people, that researches, writes, fixes and reports for every client.
He writes about answer engine optimisation and how AI chooses what to recommend on Substack.
Felix and Dori were analysts on the same team. Over a coffee, Dori walked him through Cited and the agentic strategy behind it. Felix saw where it was going and joined.
Together, they turn AI engines into a steady source of qualified leads for their clients.
On a first call we show you what ChatGPT, Claude and Perplexity say about your market today, and what it would take for them to name you.