Buyer's Guide 8 min read
What UK businesses pay for answer engine optimisation: published agency retainers, audit and project prices, AI visibility tool costs, the factors that drive the price, and how to budget sensibly.
Buyer's Guide7 min read
How an AEO agency differs from an SEO agency, what Google, OpenAI and Microsoft say about optimising for AI answers, when your SEO agency is enough, and when a specialist is worth it.
Buyer's Guide8 min read
A practical guide to choosing an answer engine optimisation agency in London and the UK: the questions to ask, the red flags, a fair list of UK agencies offering AEO and GEO, and how to compare them.
AI Visibility5 min read
Each AI model reads a different slice of the internet, so a brand can be the obvious answer in ChatGPT and missing from Gemini, Perplexity or Claude. Why that happens and what travels across all of them.
Strategy6 min read
When a buyer asks an AI model about your category, it quietly runs a dozen searches behind the scenes. How query fan-out works, why ranking for one phrase is not enough, and how to show up in the rest.
AI Visibility6 min read
AI models trust a brand that tells one story everywhere and quietly hedge on the ones that don't. Why inconsistent company facts across the web cost you AI recommendations, and how to fix them.
Industry Analysis10 min read
More than half of consumers now use AI when deciding what to buy. Answer engine optimisation is how brands stay visible as AI answers replace blue links. Here is why AEO matters and what to do about it.
Strategy15 min read
The strategy where an agency picks a highly specific subniche, dominates it completely, then expands into adjacent sister niches to eventually own the broader mother niche.
AI Visibility7 min read
Why AI cites some brands on repeat and pretends others don't exist. AI invisibility isn't a ranking problem — it's a recognition problem.
Strategy3 min read
Discovery no longer happens in one place. SEO isn't dead, but the definition of optimisation has expanded beyond Google.
Guide11 min read
What answer engine optimisation is, how AI assistants decide which companies to recommend, and the three layers of work that get a business named in ChatGPT, Claude, Perplexity and Gemini.
Research8 min read
How ChatGPT decides what to search, which pages to read and which companies to name, from its crawlers and search index to the signals that make a page worth quoting, with practical steps.
Technical8 min read
Which schema.org markup helps AI assistants understand your company, how to implement Organization, Service, Person, Article and FAQ schema properly, and the claims about structured data to ignore.
Guide6 min read
Siri, Alexa and Google's assistant now hand questions to generative AI models. What that means for being the business a voice assistant names, and why it is the same work as answer engine optimisation.
Comparison7 min read
How answer engine optimisation differs from SEO in goals, content, sources and measurement, where the two overlap, and how to decide how much effort each deserves for your business.
Analytics8 min read
How to measure answer engine optimisation: building a buyer question set, tracking mentions, position, description and cited sources across AI assistants, and connecting AI visibility to traffic and leads.
On a first call we show you what ChatGPT, Claude and Perplexity say about your market today, and what it would take for them to name you.