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Cited

Make AI Your Inbound Channel.

Your buyer just asked. You were not in the answer.

Book a callHow AI chooses
Best personal branding agency in the UK?
Quels fonds sont éligibles au 150-0 B ter ?
Who runs TikTok marketing for brands in London?
Software to manage a rental property portfolio
Men's grooming brands worth trying in Dubai
Which AEO consultancy should I hire?
Is hotel real estate a good investment?
Agencies that build a founder's LinkedIn presence

The shortlist is now made before anyone reaches your website.

  • The question goes to an AI assistant

    Buyers who once searched and compared ten links now ask ChatGPT, Claude, Perplexity or Google's AI Overviews for a recommendation, often before they visit a single website.

  • The shortlist is written for them

    The AI names two or three firms and explains why. If you are not among them, you are not considered.

  • You cannot see it in your analytics

    A recommendation you never received leaves no trace in your traffic reports. The only way to know is to measure the answers themselves.

How an AI assistant decides whom to recommend.

Every answer follows the same path from question to shortlist. We work on the steps you can influence.

  1. A buyer asks

    A question in their own words, often specific: a sector, a city, a budget, a problem.

  2. The AI searches

    It breaks the question into several searches and gathers pages that look like answers.

    Where Cited works: We map the searches behind your buyers' questions.

  3. It weighs the sources

    It favours pages it can read cleanly and claims that other sources confirm.

    • Your website
    • Industry lists and press
    • Reviews and forums

    Where Cited works: We fix your site so it can be read, and earn mentions on the sources that count.

  4. It names a shortlist

    Two or three firms, each with a reason. This is the moment that decides who gets the call.

    Where Cited works: We track which firms are named, and why, at every milestone.

From absent in AI answers to recommended in them.

All client stories

How we turn AI answers into inbound.

We find the questions that bring you clients, fix what stops AI assistants recommending you, and build the evidence that keeps you in the answer.

  • Find the questions that sell

    We map the questions your buyers put to AI assistants, who gets recommended today, and which sources those answers trust.

  • Fix what holds you back

    We repair the technical and content problems that stop AI assistants reading or trusting your site: crawl access, structured data, rendering, speed and pages that never answer the question.

  • Build the evidence

    We write pages that answer your buyers' questions properly and secure mentions on the external sources AI assistants draw on.

  • Widen the channel

    Once you are named, we push into more questions, more AI engines and more markets, so the inbound keeps growing.

Our approach in full

Three levels of engagement.

Each includes the technical fixes your site needs. They differ in how much content, distribution and reporting follow. We recommend a level after the first call.

Essential

The foundation

  • Buyer question research and technical audit
  • Fixes to site structure and data
  • Regular content for your buyers' questions
  • Monthly report on where you are recommended

Authority

Foundation plus reach

  • Everything in Essential
  • More content each month
  • Placements on the sources AI assistants trust
  • Ongoing prompt monitoring

Leadership

The complete programme

  • Everything in Authority
  • Broader distribution
  • Authority and reputation building
  • Fortnightly reporting
Discuss your levelCompare the three levels

What you get from working with us.

  • Proof from current work

    Our methods come from engagements we run today. We can show you how they performed for clients in your position.

  • We understand the models

    We follow how each AI engine gathers sources and forms its answers, so our advice reflects how they behave now.

  • It is all we do

    Answer engine optimisation is our whole practice, not a new line on a search agency's service list.

  • We make the fixes ourselves

    Backend, frontend, technical and content problems are resolved by our team. You receive changes made, not a list of changes to make.

Notes from the work.

What we are learning about how AI assistants choose their sources, published on our Substack.

All journal posts

Find out who AI recommends when your buyers ask.

On a first call we show you what ChatGPT, Claude and Perplexity say about your market today, and what it would take for them to name you.

Book a call