A specialist position that AI assistants could repeat

303 London is a TikTok agency. AI assistants recommended larger generalist agencies instead. We narrowed its positioning to TikTok for UK luxury brands and built the site and sources around it, and AI assistants began to name it for that specialism.

Who are the best TikTok marketing agencies in London?

Before

1A competitor
2A larger firm
3A directory listing

303 London is not mentioned

Generalist agencies named instead when buyers asked for a TikTok agency.

Now

1303 London

2A competitor
3A larger firm

Named first, with its own pages cited

Named by AI assistants as a specialist in TikTok for UK luxury brands.

Work: Measurement, Technical fixes, Content, Distribution and authority
AI engines tracked: ChatGPT, Claude, Perplexity, Google AI Overviews
Website: 303.london

What was in the way

The company

303 London is a creator-led TikTok marketing agency in London working with consumer and luxury brands.

Its work was strong, but it presented itself as a broad TikTok agency in a crowded field.

The problem

When marketing leads asked AI assistants for a TikTok agency, the answers named larger generalist agencies and competitors with a bigger online footprint.

There was little on the site or elsewhere that told an AI assistant what 303 London was best at, and no structured data describing the company or its services.

The work, phase by phase

Baseline and audit
We ran the questions marketing leads ask across the main AI engines, mapped which agencies and sources they relied on, and audited the site.
- Buyer question set
- Competitor and source map
- Technical audit
Positioning
We narrowed the positioning from a TikTok agency to the specialist in TikTok for UK luxury and direct-to-consumer brands, a category clear enough for an AI assistant to name.
- One platform, one sector, one market
- Neighbouring specialisms mapped for later
Content and distribution
We built guides and comparisons for luxury brands on TikTok, added organisation and service markup, and placed the agency on the sources answers in the category use.
- Guides and comparisons for luxury brands
- Organisation and service markup
- Placements in marketing and retail publications

Where they stand now

AI assistants began to name 303 London when asked about TikTok marketing for luxury brands in the UK.

The answers describe the agency by its specialism, which is the position the work set out to build.

What we learned

A narrow, clearly stated specialism is easier for an AI assistant to recommend than a broad one.
Positioning, site and external sources need to say the same thing.

About the 303 London engagement

What did Cited do for 303 London?

We measured what AI assistants said when asked for a TikTok agency, narrowed 303 London's positioning to TikTok for UK luxury brands, added structured data, wrote guides and comparisons for that audience and placed the agency on the sources those answers rely on.

Why narrow the positioning?

AI assistants name firms they can describe in a sentence. A specialist in TikTok for UK luxury brands is easier to recommend for a specific question than one more general TikTok agency.